Context-driven decision tools to help business executives
and their teams make
decisions more effectively. proactively. objectively. collaboratively. insightfully. confidently. effectively.

The Decision Context Problem

Our Misson

Our mission is to enable fast, effective business decisions.

The quality of decisions you make in business is constrained by your ability to apply the right context to the decision when they are being made. Data that is easily accessed and already exists is favoured over more important sources of insight.

Being too data-driven misses critical context from your team's conversations, past experiences, and unique expertise. Despite our best intentions, decisions are left unmanaged, unmeasured, undocumented and unoptimized.

Essays

• What I've Learned So Far Using Convictional, by Roger Kirkness
• Using Criteria to Make Decisions, by Bill Tarbell
• Play by Play: Choosing a Product Adoption Metric, by Roger Kirkness

Why join our R&D team?

• We are pursuing the most important B2B mission in the age of AI, to enable better, faster business decisions, a domain impacting every business.
• We’ve raised $49M to date from Y Combinator, Lachy Groom (Physical Intelligence) and many more to power our ambitious new direction.
• You want to create breakthroughs that change how business works.
• You share our values of Focused Intensity, Caring Deeply, Extreme Simplicity, Disciplined Growth and Craft Excellence.

Contact roger@convictional.com to talk about joining our team.