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Why we exist
There's a hidden killer in business performance we call the Decision Context Problem and it's costing companies millions in lost opportunities and misdirected efforts. The problem occurs when there's misalignment between what your team knows, what your company wants to achieve, and how teams make decisions to get there.
Convictional is solving this problem by fundamentally rethinking how business leaders build business context, pursue goals, and make decisions. Instead of trying to coordinate through email chains, chat messages and slide decks, you'll get an entirely new kind of working environment where the right context and the right people come together instantly.
Your leaders will see every major initiative in motion across the enterprise. They'll spot emerging patterns, tap into relevant experience from past projects, and mobilize exactly the right expertise at the right moment. No hunting for information, no important perspectives lost in the noise, no painful reconstructions of why decisions were made.
Custom workspaces spin up automatically for each active goal. Critical metrics and context from prior decisions will surface proactively. Expert input will flow through structured frameworks from experts inside and outside the company. Everything will be instantly documented. And your team's decision-making playbook will get smarter with every choice you make.
The Decision Context Problem
The misalignment between what your company knows, what it wants, and how it makes decisions to get there.
Siloed context problem
Customer, operations and financial information lives in their own disconnected islands, and dashboards never tell the full story.
Tacit knowledge gap
Critical expertise is trapped at lower levels of the organization and company executives can’t interact with every “front line” worker.
Reality distortion problem
Executive status creates barriers to authentic information flow across the organization.
Corporate memory problem
Past decisions and their rationale are not documented or not easily searchable at the times they’re needed most. And we’re missing out on a lot of learning from our past decisions.
Alignment challenges
Goals lose clarity as they cascade down the organization and misaligned incentives for teams lead to counterproductive work.
Organizational resistance
Teams naturally gravitate to comfort zones established by prior experience and focus areas, instead of immediately integrating goals into their work.
Measurement difficulty
Progress towards goals is challenging to track across all teams in the company.
Slow course correction
Goal changes are delayed due to fear the organization will be too slow to respond. Steering an aircraft carrier instead of a speed boat.
Forecasting outcomes problem
Thinking through all of the consequences of decision scenarios is too difficult to do accurately so usually skipped as a result.
Decision process problem
There isn’t a standard org-wide process, and the ones we’ve tried never seem to stick.
Cognitive bias
While we know the science around common decision-making biases, we don’t account for them in practice.
Communication and implementation
Its often hard to communicate just the right amount of information about a decision and its rationale, but it’s important for organization buy in. And it takes too long to put decisions into action once they are made.
We’ve raised over $49M from
Y Combinator, Lachy Groom (Physical Intelligence) and many more.
Meet our academic advisors:
Behavioral Scientist, Professor at KU Leuven (Belgium)
Behavioral Scientist, Professor and Co-Director of AI at The Wharton School
Our values
We do a small number of things exceptionally well, with the shortest iteration time possible.
Every person at Convictional should care deeply for the mission, customers and each other.
Formality gets in the way of great work. Go direct. Ask: is this task essential? If not, remove it.
We’re building a large, profitable and independent company with financial discipline.
Technical leads should have more decision rights than managers with equivalent experience.